More than just your average Liquid Lipstick

  • Truly Lightweight
  • Truly Longwear
  • Truly Luxurious
  • Beyond Cream
  • Beyond Color
  • Beyond Smooth


High performance formula that’s drenched in pigment

With a one swipe application of colour that remains true after drying, this might just be the best liquid lip you’ve ever tried.

Featherlight and velvet smooth. Have that cupcake, get that smooch. We’ve got you.

  • Lipstick you can forget you’re wearing
  • That only comes off when you choose
  • Unique enough to turn heads
  • Wearable enough to get compliments
  • Just might be the best you’ve ever tried

What makes our ink special?

Ink of Elation lipsticks are crafted with both technical and soulful performance in mind.

High performance pigment

One swipe application that stays true after drying. Proudly crafted in Italy.

One of a kind shades

Whip up nostalgia or whip up a storm, entirely your choice. Who do you want to be today?

100% Vegan and cruelty free

Because no bunny rabbits should ever suffer for our vanity and cuteness.


Happy lips make us happy


“Uber happy I found this brand, I thought there was nothing new I could find in a matte lip and I found out otherwise! Soft, comfortable, all day wear!”


“I bought almost all of their shades, especially the super quirky ones. My daily head turners that fit in my pocket!”


“I found my perfect orange toned red in Cleo and now I can never be without it!! Thank you for the lovely customer service!”

Choose your shade NOW!