Supremely comfortable, light as a feather and gorgeously silky soft, our formula is drenched in opaque, flexible pigment that will last through anything. That is why we’re called Ink of Elation *wink wink*. With a one swipe application of colour that remains true after drying, this might just be the best liquid lip you’ve ever worn. But don’t take our word for it, give it a try and thank us later.

Our ink is more than ink. Not only is it 100% vegan and cruelty free, our liquid lipstick completely sets and continues to draw moisture from the air staying as comfortable as ever. Everytime your pout goes dry, a little angel cries. And we’re having none of that.

There’s a reason why we specialise in matte liquid lippies, and that’s because our formula combines all of the yays and none of the nays. Yay to comfort, nay to crumbling. Yay to silkiness, nay to smudging. Our 14 shades are creative prêt-à-porter: any occasion wearability meets conversation starting uniqueness. Who do you want to be today?

Isododecane, Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Polybutene, Kaolin, Propylene Carbonate, Glyceryl Behenate/Eicosadioate, Tocopheryl Acetate, Aroma (Flavor), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 15850 (Red 7 Lake, Red 7, Red 6), CI 45410 (Red 28 Lake, Red 27, Red 27 Lake), CI 15985 (Yellow 6 Lake), CI 42090 (Blue 1 Lake).

May contain traces of CI 75470 (Carmine).